Autopolis Stand (IMS 2025)

Custom Premium Automotive Stand Design

A spectacular staging

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International Motor Show Luxembourg

A premium automotive exhibition stand

For the International Motor Show (IMS) at Luxexpo The Box, MGS Stand Builder designed a simple, clear, and highly visual premium automotive exhibition stand. The XXL space provided effective staging around two flagship models: the Corvette and the Maserati. Each area was designed to quickly attract attention, without clutter. An 85″ screen displayed dynamic content to enhance the stand’s impact. Visitors could discover the vehicles in a premium, open, and immersive environment. Thanks to sustainable modular solutions, MGS Stand Builder created a premium automotive exhibition stand that highlights every detail while remaining flexible for other events.

Refined Design and Impact

The stand featured clean lines and a structured presentation. The cars benefited from precise lighting and an airy space, allowing for a clear view from all angles. The 85″ screen added a modern touch and enhanced the staging. The understated furniture and quality materials accentuated the high-end atmosphere. MGS Stand Builder developed a practical, durable, and perfectly adapted premium automotive exhibition stand for the automotive sector’s requirements. This project demonstrates the importance of simple yet impactful design in capturing visitors’ attention.

Project details

Client:

Autopolis

Surface:

252m²

Location:

LuxExpo The Box

Circuit de Spa Francorchamps (IMS 2025)

Premium and fully customized event stand

Creating an immersive space

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International Motor Show Luxembourg

Highly customized exhibition stand

At the International Motor Show at Luxexpo The Box, MGS Stand designed an immersive exhibition stand to highlight the prestigious world of the Spa-Francorchamps Circuit. From the outset, this immersive exhibition stand captures attention with an exhibited Formula 1 car, a true centerpiece of the space. The subtle string curtain creates an elegant atmosphere while structuring the area. To enhance visual impact, several 75″ screens display dynamic content related to key events such as Formula 1, the 24H, or Spa Asia & Italia. The layout also includes a cozy lounge area, high tables, and a bar encouraging interaction. Thanks to its modular and sustainable approach, MGS Stand transforms every project into a memorable experience, harmoniously integrating design, technology, and conviviality within an immersive exhibition stand.

Design and Conviviality

This project emphasizes the seamless flow of the visitor journey and the quality of the welcome, thanks to meticulous work on the stand design. The string curtain adds an airy dimension while subtly guiding visitors towards the iconic Formula 1 car. The lounge area and high tables create an environment conducive to discussions and professional networking. The integrated 75″ screens enhance immersion by displaying images of the circuit’s major events. Every element of the stand design demonstrates aesthetic and functional coherence, conceived to offer a premium experience. With its technical and creative expertise, MGS Stand successfully delivers a stand design that is both modern, welcoming, and perfectly adapted to the demands of an international exhibition.

Project details

Client:

Spa-Francorchamps Circuit

Surface:

510m²

Location:

LuxExpo The Box

Bilia Stand (IMS 2025)

Illuminated Custom Exhibition Stand

Creating a Welcoming Stand

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International Motor Show Luxembourg

Custom Exhibition Stand

A custom exhibition stand was designed for BMW Bilia Luxembourg for the International Motor Show (IMS) at Luxexpo The Box. Designed to immediately immerse visitors, this custom exhibition stand offered a warm atmosphere thanks to a subtle and perfectly controlled play of lights. The vehicle range was showcased in an elegant environment, complemented by a central tower dedicated to the Bilia brand, enhancing its visibility. Two 75″ screens displayed dynamic content to capture attention, while high tables encouraged interaction. The overall setup offered smooth traffic flow and a high-end experience, ideal for a major event like the IMS.

Atmosphere and Visibility

This stand demonstrated MGS Stand’s expertise in creating immersive and functional spaces. The stand combined modern design, technology, and a warm atmosphere to attract and retain visitors. Thanks to the 75″ screens, high-top tables, and central tower, the space gained dynamism and structure. Each element contributed to enhancing the visual impact of the custom exhibition stand and offering an engaging experience around the BMW models. This achievement confirmed the importance of coherent scenography, aligned with the premium image of BMW Bilia Luxembourg.

Project details

Client:

Bilia BMW

Surface:

100m²

Location:

LuxExpo The Box