Cordier (Horecatel 2026)

Cordier exhibition stand at the Horecatel trade show

An optimized space for Cordier

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Designing an attractive exhibition stand

At the Horecatel trade show held at the WEX in Marche-en-Famenne from March 8 to 11, 2026, MGS Stand Builder created a custom exhibition stand for the company Cordier. This must-attend event for the HORECA sector brings together many professionals from all over Belgium every year.

For this project, the goal was to design an exhibition stand capable of immediately capturing visitors’ attention while showcasing the brand’s visual identity. The stand structure includes printed fabrics, rental panels, and modular infill structures, creating a space that is both modern and functional.

Thanks to an approach combining exhibition stand design, graphic design, and smart layout planning, the space offers optimal visibility at the trade show. This type of project perfectly illustrates MGS Stand Builder’s expertise in creating custom exhibition stands tailored to professional events in Belgium.

Dynamic stand with LED screen

To enhance the project’s visual impact, the exhibition stand features a giant LED screen placed on one side of the structure. This element naturally draws visitors’ attention and makes it possible to display dynamic content, strengthening Cordier’s communication throughout the Horecatel trade show.

The layout also includes a custom bar in the brand’s colors. Made of wood, it uses the same material as the cocktail tables set up on the stand, creating a consistent look and a friendly atmosphere that encourages conversation.

This combination of technology, design, and warm materials perfectly reflects the philosophy of custom exhibition stand design developed by MGS Stand Builder. Every detail is designed to offer a welcoming, functional space perfectly suited to the needs of a professional exhibition stand at a trade show in Belgium.

Project details

Client:

Cordier

Surface:

96 m²

Location:

Horecatel - WEX

Horeca Federation (Horecatel 2026)

Horecatel HORECA Federation WEX Exhibition Stand

An optimized space for the horeca federation

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Horecatel WEX exhibition stand design

At the Horecatel trade show held at WEX in Marche-en-Famenne from March 8 to 11, 2026, MGS Stand Builder created a custom exhibition stand for the HORECA Federation. This must-attend event brings together the main players in the horeca sector from across Belgium every year. The goal was to create a welcoming, dynamic, and visible space to attract professional visitors.

The exhibition stand design was conceived to encourage interaction with the public while highlighting the federation’s partners. Thanks to a clear design, impactful graphic elements, and a modular structure, the stand had a strong presence in the trade show aisle. This project perfectly illustrates MGS’s expertise in creating functional and aesthetic exhibition stands tailored to professional events in Belgium.

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Stand animation and visibility

To enhance the attractiveness of the exhibition stand, several visual and interactive elements were integrated. A colorful wheel of fortune immediately caught visitors’ attention and created a fun animation around the stand. This type of installation increases audience engagement while encouraging exchanges with HORECA Federation representatives.

The space was also decorated with vintage-style light bulbs, creating a warm and friendly atmosphere perfectly suited to the horeca world. A custom desk showcased the various partners involved in the project. This achievement demonstrates how a well-designed exhibition stand design can transform a space into a true professional meeting point at a major trade show like Horecatel.

Project details

Client:

HoReCa Federation

Surface:

110 m²

Location:

Horecatel - WEX

Badoux (Horecatel 2026)

Warm, welcoming exhibition stand for the Horecatel trade show

An optimized space for Badoux

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Design of an exhibition stand for Horecatel

For the Horecatel trade show held at the WEX in Marche-en-Famenne from March 8 to 11, 2026, MGS Stand Builder supported the Badou brand in creating a functional and welcoming exhibition stand. This must-attend event for HORECA professionals brings together many suppliers from all over Belgium every year.

To meet the client’s objectives, we designed an exhibition stand that is cost-effective, attractive, and efficient. The space was designed to encourage interaction with visitors while showcasing the products on display. Thanks to smart design and the use of modular structures, it’s possible to create a custom exhibition stand without multiplying printing or production costs. The result: a professional, clear, and welcoming space that perfectly reflects the brand’s image while optimizing the project budget.

Cost-effective, modular Horecatel stand

This project was based on an optimized approach combining modularity and material rental. The infill panels used in the exhibition stand were rented, helping to reduce costs while maintaining a professional, high-quality finish. This solution aligns with a more sustainable, reusable modular stand approach for trade shows.

The stand’s atmosphere was enhanced by warm lighting and the integration of wooden slats that were also rented. These elements add a natural, friendly feel to the space, creating a welcoming environment for visitors. Thanks to this combination of materials and lighting, the exhibition stand naturally draws the eye while remaining understated and elegant. This approach shows that a well-designed stand can be both cost-effective, attractive, and high-performing at a trade show.

Project details

Client:

Badoux

Surface:

18 m²

Location:

Horecatel - WEX

Modular Exhibition Stand for Professional Event Germany (Nurburgring 2026)

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Turnkey Stand Eurotoi Nürburgring

Modular Turnkey Stand

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Modular Turnkey Stand


At the Eurotoi trade show at the Nürburgring, MGS Stand Builder designed a large turnkey stand. Right from the entrance, visitors discovered the various models of autonomous toilets, strategically arranged. This kept traffic flowing smoothly while showcasing each product.

Additionally, we built a functional storage area integrated into the structure. This allowed for discreet and practical storage. Above it, a giant LED screen immediately caught the eye. Thanks to this central element, the turnkey stand had a strong visual impact, visible from a distance.

Finally, our expertise in exhibition stand design enabled us to offer a modular, sustainable solution perfectly suited to an international professional trade show.

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Optimized Layout and Visual Impact

Furthermore, we created a large custom bar. It was designed to ensure fast and efficient service throughout the trade show. In addition, we selected and installed the furniture to ensure comfort and visual consistency.

Lighting also received special attention. Indeed, each area was highlighted through precise work on light intensities and angles. This gave the displayed products optimal visibility.

Thanks to this comprehensive management, the turnkey stand offered a complete professional experience. From design to assembly, every step was mastered. The turnkey stand thus reflects MGS Stand Builder’s expertise at European trade shows.

Project details

Client:

Satellite

Surface:

160 m²

Location:

Nurburgring

Inviting and Functional Exhibition Stand (Home Show 2025)

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Inviting and Functional Exhibition Stand

An optimized space for Rev'Intérieur

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Custom Exhibition Stand Belgium

For the Home Show in Charleroi, MGS Stand Builder created a custom exhibition stand in Belgium designed to combine efficiency, aesthetics, and cost control. Upon entering the stand, the custom exhibition stand in Belgium stands out with its truss structure, a more economical solution for covering a large exhibition area. The stretched fabric ceiling defines the space and creates a more intimate atmosphere, ideal for furniture presentation. The lighting, composed of about a hundred vintage bulbs, diffuses a warm and welcoming light, enhancing the qualitative perception of the stand. Every element has been designed to offer a coherent, clear, and suitable environment for a general public event, while clearly highlighting the exhibited products.

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Showcasing Furniture

The main objective of this project’s design was to optimize the available space to showcase the collections presented. Thanks to in-depth consideration of the custom exhibition stand in Belgium‘s layout, the exhibition areas were organized to allow for fluid visitor circulation. The truss structure offers great flexibility in arrangement and facilitates the integration of decorative and technical elements. Furthermore, the textile ceiling and warm lighting structure the space without visually weighing it down. This approach makes it possible to create a stand that is both functional and impactful, meeting the needs of an exhibitor wishing to maximize their visibility and the display of their furniture at a trade show in Belgium.

Project details

Client:

Rev'Intérieur

Surface:

165 m²

Location:

Charleroi

Exhibition stand for Retromobile (Retromobile Paris 2026)

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Exhibition stand for Retromobile

An optimized space for Retromobile

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Immersive exhibition stand design

A custom exhibition stand is a major asset when exhibiting at Rétromobile. This international show, dedicated to classic cars, takes place every year in Paris. From the moment it opens, Rétromobile attracts enthusiasts, collectors, and professionals from all over the world.

First, the event showcases rare models and exceptional vehicles. Then, it offers themed exhibitions and renowned auctions. Thanks to this rich program, the show enjoys strong media coverage.

In addition, the aisles bring together restorers, specialist dealers, and historic manufacturers. As a result, the diversity of exhibitors creates a unique atmosphere. What’s more, the prestigious setting enhances every brand present. In this demanding environment, a clear and elegant presentation helps capture attention and strengthen your image with a knowledgeable audience.

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Visual staging

Rétromobile aims to celebrate automotive heritage. However, the show is not limited to exhibiting vintage vehicles. It also encourages business exchanges between industry professionals.
Every year, several hundred exhibitors take part in the event. As a result, visual competition is intense. It is therefore essential to offer a well-structured, welcoming space. A custom stand helps showcase a vehicle or a specific service.
In addition, the show attracts international buyers and specialist media. This visibility boosts business opportunities. What’s more, being in Paris increases the strategic impact for European brands.
In this context, mgs-stand assists companies with modular and sustainable solutions. 2D and 3D design, precise assembly, and controlled logistics ensure successful participation.

Project details

Client:

AVD Revival

Surface:

60 m²

Location:

Retromobile Paris

Knauf (DIY 2026)

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Modular Exhibition Stand at the DIY Show

An Optimized Space for Knauf

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Sustainable Custom Exhibition Stand Design

At the DIY, Pro & Garden fair in Kortrijk Expo, we delivered a custom exhibition stand design tailored to the brand’s objectives. From the creative phase, we envisioned a clear and structured space, ensuring the stand immediately highlights the products.

In addition, a custom totem was designed to boost visibility. It catches the eye and naturally guides visitors. Thanks to the BeMatrix modular system, the structure remains flexible and reusable. This approach supports a more eco-friendly approach.

Moreover, every graphic element was designed to ensure strong visual consistency. Visitor flow around the stand is smooth and intuitive. This custom exhibition stand design reflects MGS’s expertise in Belgium and Luxembourg.

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Complete Stand Management


In addition to the design, MGS provided full project management. First, we handled logistics and panel printing. Then, our teams carried out the precise assembly of the modules.

In addition, product placement was carefully planned. The goal was clear: maximize visibility. As a result, each area of the stand supports the sales message. Thanks to this organization, the exhibitor can focus on visitors.

Finally, dismantling was carried out quickly and efficiently. This turnkey method guarantees peace of mind and performance. Our expertise in custom exhibition stand design enables us to offer reliable, modular, and sustainable solutions for all trade shows.

Project details

Client:

Knauf

Surface:

64 m²

Location:

DIY - Kortrijk Xpo

Inowai (Home Expo 2025)

Stand rental for your events

Solutions tailored to your needs

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An Enhanced Structure

This custom exhibition stand was designed to offer a warm and professional welcome at the Home Expo in Luxembourg. From the outset, the objective was clear: to highlight an immersive experience while adhering to the principles of a custom exhibition stand. The space includes a dedicated discussion table, complemented by a cozy corner ideal for more confidential discussions. The tall structure conceals a storage area that adds volume, while discreetly integrating essential storage space. The displayed model is enhanced by precise staging, reinforced by an integrated screen to energize the presentation. Every element was designed to reflect the client’s values and ensure optimal visibility. This custom exhibition stand represents an effective and elegant solution, perfectly suited for demanding professional events.

A Polished Presentation

Designed to maximize visual impact, this custom exhibition stand combines aesthetics and functionality. The vertical structure houses the storage area while creating a strong visual landmark to attract visitors. The discussion table encourages direct interactions, while the cozy corner offers a more intimate atmosphere, suitable for in-depth presentations. The meticulously showcased model is the centerpiece of the stand, reinforcing the client’s credibility and expertise. Thanks to the integration of a screen, the stand also allows for the display of dynamic content, essential for capturing attention. The entire setup illustrates the ability to create a custom exhibition stand tailored for trade shows in Luxembourg, combining ergonomics, design, and communication.

Project details

Client:

Inowai

Surface:

12 m²

Location:

Home Expo

Autopolis Stand (IMS 2025)

Custom Premium Automotive Stand Design

A spectacular staging

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A premium automotive exhibition stand

For the International Motor Show (IMS) at Luxexpo The Box, MGS Stand Builder designed a simple, clear, and highly visual premium automotive exhibition stand. The XXL space provided effective staging around two flagship models: the Corvette and the Maserati. Each area was designed to quickly attract attention, without clutter. An 85″ screen displayed dynamic content to enhance the stand’s impact. Visitors could discover the vehicles in a premium, open, and immersive environment. Thanks to sustainable modular solutions, MGS Stand Builder created a premium automotive exhibition stand that highlights every detail while remaining flexible for other events.

Refined Design and Impact

The stand featured clean lines and a structured presentation. The cars benefited from precise lighting and an airy space, allowing for a clear view from all angles. The 85″ screen added a modern touch and enhanced the staging. The understated furniture and quality materials accentuated the high-end atmosphere. MGS Stand Builder developed a practical, durable, and perfectly adapted premium automotive exhibition stand for the automotive sector’s requirements. This project demonstrates the importance of simple yet impactful design in capturing visitors’ attention.

Project details

Client:

Autopolis

Surface:

252m²

Location:

LuxExpo The Box

Circuit de Spa Francorchamps (IMS 2025)

Premium and fully customized event stand

Creating an immersive space

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Highly customized exhibition stand

At the International Motor Show at Luxexpo The Box, MGS Stand designed an immersive exhibition stand to highlight the prestigious world of the Spa-Francorchamps Circuit. From the outset, this immersive exhibition stand captures attention with an exhibited Formula 1 car, a true centerpiece of the space. The subtle string curtain creates an elegant atmosphere while structuring the area. To enhance visual impact, several 75″ screens display dynamic content related to key events such as Formula 1, the 24H, or Spa Asia & Italia. The layout also includes a cozy lounge area, high tables, and a bar encouraging interaction. Thanks to its modular and sustainable approach, MGS Stand transforms every project into a memorable experience, harmoniously integrating design, technology, and conviviality within an immersive exhibition stand.

Design and Conviviality

This project emphasizes the seamless flow of the visitor journey and the quality of the welcome, thanks to meticulous work on the stand design. The string curtain adds an airy dimension while subtly guiding visitors towards the iconic Formula 1 car. The lounge area and high tables create an environment conducive to discussions and professional networking. The integrated 75″ screens enhance immersion by displaying images of the circuit’s major events. Every element of the stand design demonstrates aesthetic and functional coherence, conceived to offer a premium experience. With its technical and creative expertise, MGS Stand successfully delivers a stand design that is both modern, welcoming, and perfectly adapted to the demands of an international exhibition.

Project details

Client:

Spa-Francorchamps Circuit

Surface:

510m²

Location:

LuxExpo The Box