KEYES (Cybersec)

Custom exhibition stand with strong visual impact

exhibition stand design

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Impactful, made-to-measure stand

For the Cybersec Europe trade show in Brussels, MGS Stand Builder designed a 40 m² custom exhibition stand for Keyes, featuring a bold, immersive design. Built on a modular BeMatrix structure, this custom exhibition stand stands out thanks to its integrated LEDskin screen in a canopy, delivering maximum visibility from the show aisles. A 75-inch plasma screen completes the setup to display dynamic content. The football theme brings a strong, engaging identity, enhanced by an interactive photobooth that draws visitors in and encourages conversation. The space is laid out with white cocktail tables and a modular bar that fosters a welcoming atmosphere. This custom exhibition stand combines technology, branding, and experience to leave a lasting impression.

The layout of this stand is based on smart optimization of space and usage. Thanks to a custom exhibition stand design, each area was planned to meet the client’s needs at Cybersec Europe. The modular bar becomes a central point for welcoming and interaction, while the photobooth creates a fun activity linked to the football theme. The integrated storage area helps keep the teams’ space smooth-flowing and organized. The elevated LEDskin screen grabs attention from a distance and boosts the overall visibility of the custom exhibition stand. The cocktail tables make it easy to have informal discussions in a professional setting. This project perfectly showcases MGS’s expertise in creating attractive, functional, and memorable stands in Belgium.

Project details

Client:

KEYES

Surface:

40 m²

Location:

Cybersec in Brussels

Thomas & Piron (Municipalia 2026)

Thomas & Piron custom exhibition stand

Custom exhibition stand design

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Description

For the Municipalia trade show at WEX, MGS Stand Builder designed a 40 m² custom exhibition stand for Thomas & Piron, created to reflect the company’s strong, dynamic image. From the entrance, the 5-metre-high truss structure catches the eye and boosts visibility from a distance—an essential advantage in a competitive environment. The large-format printed banner delivers clear, impactful messaging, while the 85-inch screen brings presentations to life. The red carpet, aligned with the client’s visual identity, creates a welcoming, instantly recognisable space. This custom exhibition stand was designed to optimise visitor flow and deliver an immersive experience, combining design, clarity and visual impact at the show.

The layout of this custom exhibition stand was designed to encourage interaction and visitor comfort. An elegant lounge area welcomes prospects in a relaxed setting, ideal for in-depth conversations. The corner bar, both stylish and practical, serves as a central touchpoint, making it easier to engage with the sales teams. Planters were integrated to add a natural touch and enhance the stand’s warm atmosphere. Thanks to smart design and the use of modular solutions, MGS Stand Builder ensures efficient installation and the potential to reuse elements. This project perfectly illustrates a modern approach to the custom exhibition stand, combining functionality, design and communication strategy.

Project details

Client:

Thomas & Piron

Surface:

40 m²

Location:

WEX

IPEX (Municipalia 2026)

Dynamic custom exhibition stand for Ipex

Custom immersive exhibition stand

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IPEX stand

This custom exhibition stand project, created for Ipex at the Municipalia trade fair at WEX, perfectly illustrates MGS Stand Builder’s expertise in Belgium. From the design phase, the goal was to create a 24m² space that was impactful, fluid, and welcoming. This custom exhibition stand integrates a 55-inch plasma screen and a 2×2 meter LEDskin screen, offering strong visibility and dynamic communication support. The layout was designed to optimize flow and encourage interaction, with two strategically placed high tables and a lounge area equipped with comfortable white armchairs. The addition of a claw machine provides a playful touch and naturally attracts visitors. This custom exhibition stand thus combines design, innovation, and interactivity to maximize engagement at the trade fair.

Optimized Layout and Visual Impact

The layout of this stand is based on a comprehensive approach combining aesthetics, functionality and user experience. Through custom exhibition stand design, every element contributes to enhancing Ipex’s presence at Municipalia. The LEDskin screen immediately captures attention from a distance, while the plasma screen displays targeted content to reinforce the brand message. The lounge area creates a space conducive to quality discussions, while the high tables facilitate quick and informal exchanges. The animation via the claw machine generates traffic and encourages interaction with visitors, making the experience more memorable. This custom exhibition stand demonstrates the importance of thoughtful design, combining technology, hospitality and strategy to stand out effectively at a trade show in Belgium.

Project details

Client:

IPEX

Surface:

24m2

Location:

WEX

Jules Lesmart (Municipalia 2026)

Inviting modular stand

Custom exhibition stand design

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Immersive and warm modular stand

This BeMatrix modular stand was designed for Jules Le Smart at the Municipalia trade fair at the WEX, with a clear objective: to create a welcoming and distinctive space. From the very first moment, this BeMatrix modular stand plunges visitors into a friendly atmosphere, perfect for professional networking.

Across a 21 m² surface area, the layout integrates a 55-inch plasma screen to boost visual communication. Two poseur tables with high stools help structure informal discussion areas. The entire project is based on a smart, modular design, adapted to the trade fair’s constraints while enhancing the client’s image through a modern and flexible approach.

The highlight of this BeMatrix modular stand is undoubtedly the small house-shaped structure, designed with a wooden roof and decorated with hanging plants. This space provides a strong visual identity and naturally attracts visitors. An integrated window enhances interaction and creates a distinctive welcome point.
Inside, a lunch area has been set up to offer a moment of relaxation in a pleasant setting. This configuration encourages longer discussions and improves the overall experience on the BeMatrix modular stand. Through this project, MGS Stand Builder illustrates its expertise in creating unique and functional spaces.

Project details

Client:

Jules Lesmart

Surface:

21m²

Location:

Wex

Delrue (Municipalia 2026)

Functional exhibition stand and visual impact

Custom exhibition stand design

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Optimized exhibition stand design

For the Municipalia trade fair at the WEX, MGS Stand Builder designed a 20 m² custom exhibition stand, perfectly tailored to the client’s needs. From the initial brainstorming phase, the goal was to create a space that was visible, welcoming, and well-structured, despite the limited surface area. This custom exhibition stand was designed to encourage interaction while highlighting the brand image. The integration of a 55-inch plasma screen allows for the broadcast of high-impact visual content, naturally attracting visitors. The tomato-red carpeting provides a strong and dynamic identity, enhancing the stand’s appeal. The reception desk with a high stool creates a direct point of contact, while the black tables and chairs offer a space conducive to professional discussions. This custom exhibition stand perfectly illustrates the importance of intelligent design.

The organization of this custom exhibition stand is based on precise space optimization to ensure comfort, accessibility, and a smooth flow of traffic. Each element was carefully selected to meet the trade fair’s constraints while enhancing the client’s image. The addition of a planter provides a natural touch that humanizes the space and improves the visitor experience. Following an eco-responsible exhibition stand design approach, MGS Stand Builder prioritizes reusable modular structures, notably through the BeMatrix system. This choice reduces environmental impact while ensuring great layout flexibility. The black furniture, sober and elegant, reinforces the clarity of the space and integrates perfectly into the overall design. This project demonstrates that a custom exhibition stand can be compact, aesthetic, and high-performing at a professional trade fair.

Project details

Client:

Delrue

Surface:

13m2

Location:

Marche-en-Famenne

Degotte (Municipalia 2026)

Compact and immersive digital exhibition stand

16m² modular stand construction at WEX Marche-en-Famenne

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Innovative custom exhibition stand

This custom exhibition stand project created for Municipalia at WEX perfectly illustrates the ability to optimize a 16 m² space while ensuring strong visual impact. From the outset, the custom exhibition stand stands out as an ideal solution for capturing attention in a competitive environment. Thanks to the integration of four LEDskin screens, evenly distributed, the stand benefits from dynamic and modern visibility.

The plant walls soften the technological aspect by adding a natural and eco-friendly touch, in line with current trends in the events sector. The overall design creates an immersive experience, enhanced by a thoughtful layout that promotes circulation and interaction. This custom exhibition stand demonstrates that a compact space can become a truly effective and aesthetic communication tool.

The layout of this stand is based on an effective combination of design, comfort and technology. The vinyl flooring provides a polished finish while ensuring durability and ease of maintenance, essential for trade shows. The addition of a 75-inch plasma screen completes the digital setup, offering additional support for displaying impactful content.

The furniture, consisting of a black QuadraX high table with stools, encourages informal and friendly exchanges with visitors. This configuration optimizes the space while maintaining excellent ergonomics. Through this comprehensive approach, this project perfectly illustrates modern exhibition stand solutions: a balance between aesthetics, functionality and innovation, designed to maximize brand presence at professional events in Belgium.

Project details

Client:

Degotte

Surface:

16m2

Location:

Wex

Cordier (Horecatel 2026)

Cordier exhibition stand at the Horecatel trade show

An optimized space for Cordier

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Designing an attractive exhibition stand

At the Horecatel trade show held at the WEX in Marche-en-Famenne from March 8 to 11, 2026, MGS Stand Builder created a custom exhibition stand for the company Cordier. This must-attend event for the HORECA sector brings together many professionals from all over Belgium every year.

For this project, the goal was to design an exhibition stand capable of immediately capturing visitors’ attention while showcasing the brand’s visual identity. The stand structure includes printed fabrics, rental panels, and modular infill structures, creating a space that is both modern and functional.

Thanks to an approach combining exhibition stand design, graphic design, and smart layout planning, the space offers optimal visibility at the trade show. This type of project perfectly illustrates MGS Stand Builder’s expertise in creating custom exhibition stands tailored to professional events in Belgium.

Dynamic stand with LED screen

To enhance the project’s visual impact, the exhibition stand features a giant LED screen placed on one side of the structure. This element naturally draws visitors’ attention and makes it possible to display dynamic content, strengthening Cordier’s communication throughout the Horecatel trade show.

The layout also includes a custom bar in the brand’s colors. Made of wood, it uses the same material as the cocktail tables set up on the stand, creating a consistent look and a friendly atmosphere that encourages conversation.

This combination of technology, design, and warm materials perfectly reflects the philosophy of custom exhibition stand design developed by MGS Stand Builder. Every detail is designed to offer a welcoming, functional space perfectly suited to the needs of a professional exhibition stand at a trade show in Belgium.

Project details

Client:

Cordier

Surface:

96 m²

Location:

Horecatel - WEX

Horeca Federation (Horecatel 2026)

Horecatel HORECA Federation WEX Exhibition Stand

An optimized space for the horeca federation

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Horecatel WEX exhibition stand design

At the Horecatel trade show held at WEX in Marche-en-Famenne from March 8 to 11, 2026, MGS Stand Builder created a custom exhibition stand for the HORECA Federation. This must-attend event brings together the main players in the horeca sector from across Belgium every year. The goal was to create a welcoming, dynamic, and visible space to attract professional visitors.

The exhibition stand design was conceived to encourage interaction with the public while highlighting the federation’s partners. Thanks to a clear design, impactful graphic elements, and a modular structure, the stand had a strong presence in the trade show aisle. This project perfectly illustrates MGS’s expertise in creating functional and aesthetic exhibition stands tailored to professional events in Belgium.

horeca stand wex marche en famenne

Stand animation and visibility

To enhance the attractiveness of the exhibition stand, several visual and interactive elements were integrated. A colorful wheel of fortune immediately caught visitors’ attention and created a fun animation around the stand. This type of installation increases audience engagement while encouraging exchanges with HORECA Federation representatives.

The space was also decorated with vintage-style light bulbs, creating a warm and friendly atmosphere perfectly suited to the horeca world. A custom desk showcased the various partners involved in the project. This achievement demonstrates how a well-designed exhibition stand design can transform a space into a true professional meeting point at a major trade show like Horecatel.

Project details

Client:

HoReCa Federation

Surface:

110 m²

Location:

Horecatel - WEX

Badoux (Horecatel 2026)

Warm, welcoming exhibition stand for the Horecatel trade show

An optimized space for Badoux

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Design of an exhibition stand for Horecatel

For the Horecatel trade show held at the WEX in Marche-en-Famenne from March 8 to 11, 2026, MGS Stand Builder supported the Maison Badoux brand in creating a functional and welcoming exhibition stand. This must-attend event for HORECA professionals brings together many suppliers from all over Belgium every year.

To meet the client’s objectives, we designed an exhibition stand that is cost-effective, attractive, and efficient. The space was designed to encourage interaction with visitors while showcasing the products on display. Thanks to smart design and the use of modular structures, it’s possible to create a custom exhibition stand without multiplying printing or production costs. The result: a professional, clear, and welcoming space that perfectly reflects the brand’s image while optimizing the project budget.

Cost-effective, modular Horecatel stand

This custom exhibition stand project perfectly illustrates MGS Stand Builder’s sustainable approach through the use of adapted modular solutions. The backlit wooden desk adds a modern and welcoming touch while enhancing the stand’s visual impact. A high table was integrated to encourage friendly exchanges with visitors. The use of reusable materials is part of an eco-design approach, in line with current requirements for professional trade shows. Assembly and disassembly were optimized to ensure smooth logistics during Horecatel. This type of exhibition stand combines aesthetics, practicality and sustainability, meeting the needs of companies looking to stand out effectively in Belgium and Luxembourg.

Project details

Client:

Badoux

Surface:

18 m²

Location:

Horecatel - WEX

Modular Exhibition Stand for Professional Event Germany (Nurburgring 2026)

layout-lighting-turnkey-stand

Turnkey Stand Eurotoi Nürburgring

Modular Turnkey Stand

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Modular Turnkey Stand


At the Eurotoi trade show at the Nürburgring, MGS Stand Builder designed a large turnkey stand. Right from the entrance, visitors discovered the various models of autonomous toilets, strategically arranged. This kept traffic flowing smoothly while showcasing each product.

Additionally, we built a functional storage area integrated into the structure. This allowed for discreet and practical storage. Above it, a giant LED screen immediately caught the eye. Thanks to this central element, the turnkey stand had a strong visual impact, visible from a distance.

Finally, our expertise in exhibition stand design enabled us to offer a modular, sustainable solution perfectly suited to an international professional trade show.

custom-bar-professional-stand

Optimized Layout and Visual Impact

Furthermore, we created a large custom bar. It was designed to ensure fast and efficient service throughout the trade show. In addition, we selected and installed the furniture to ensure comfort and visual consistency.

Lighting also received special attention. Indeed, each area was highlighted through precise work on light intensities and angles. This gave the displayed products optimal visibility.

Thanks to this comprehensive management, the turnkey stand offered a complete professional experience. From design to assembly, every step was mastered. The turnkey stand thus reflects MGS Stand Builder’s expertise at European trade shows.

Project details

Client:

Satellite

Surface:

160 m²

Location:

Nurburgring