Premium and fully customized event stand
Creating an immersive space
Highly customized exhibition stand
At the International Motor Show at Luxexpo The Box, MGS Stand designed an immersive exhibition stand to highlight the prestigious world of the Spa-Francorchamps Circuit. From the outset, this immersive exhibition stand captures attention with an exhibited Formula 1 car, a true centerpiece of the space. The subtle string curtain creates an elegant atmosphere while structuring the area. To enhance visual impact, several 75″ screens display dynamic content related to key events such as Formula 1, the 24H, or Spa Asia & Italia. The layout also includes a cozy lounge area, high tables, and a bar encouraging interaction. Thanks to its modular and sustainable approach, MGS Stand transforms every project into a memorable experience, harmoniously integrating design, technology, and conviviality within an immersive exhibition stand.
Design and Conviviality
This project emphasizes the seamless flow of the visitor journey and the quality of the welcome, thanks to meticulous work on the stand design. The string curtain adds an airy dimension while subtly guiding visitors towards the iconic Formula 1 car. The lounge area and high tables create an environment conducive to discussions and professional networking. The integrated 75″ screens enhance immersion by displaying images of the circuit’s major events. Every element of the
