Illuminated Custom Exhibition Stand
Creating a Welcoming Stand
Custom Exhibition Stand
A custom exhibition stand was designed for BMW Bilia Luxembourg for the International Motor Show (IMS) at Luxexpo The Box. Designed to immediately immerse visitors, this custom exhibition stand offered a warm atmosphere thanks to a subtle and perfectly controlled play of lights. The vehicle range was showcased in an elegant environment, complemented by a central tower dedicated to the Bilia brand, enhancing its visibility. Two 75″ screens displayed dynamic content to capture attention, while high tables encouraged interaction. The overall setup offered smooth traffic flow and a high-end experience, ideal for a major event like the IMS.
Atmosphere and Visibility
This stand demonstrated MGS Stand’s expertise in creating immersive and functional spaces. The stand combined modern design, technology, and a warm atmosphere to attract and retain visitors. Thanks to the 75″ screens, high-top tables, and central tower, the space gained dynamism and structure. Each element contributed to enhancing the visual impact of the custom exhibition stand and offering an engaging experience around the BMW models. This achievement confirmed the importance of coherent scenography, aligned with the premium image of BMW Bilia Luxembourg.
